B3 Elite 7s Football Redefining Youth Football in Canada
A New Era of Football Development
B3 Better Sports B.C. is proud to announce the launch of B3 Elite 7s, a pioneering football development program designed to bring unparalleled coaching and developmental resources to young athletes in the region. With a strong focus on both on-field prowess and off-field character, B3 Elite is set to redefine what it means to be a great football player and an outstanding individual in today’s society.
At the heart of B3 Elite 7s is our commitment to holistic development. We’re not just focusing on the physical aspects of football; we’re deeply invested in nurturing leadership, character, and life skills. Our mission goes beyond football. B3 Elite is where athletes become leaders—where the lessons of teamwork, discipline, and perseverance extend far beyond the field. With unmatched coaching, elite training systems, and a commitment to American football fundamentals, we are bridging the gap for Canadian athletes to excel on bigger stages. “Our vision with B3 Elite is to sculpt well-rounded individuals who excel in every walk of life, not just on the football field,” says coach Booth, who leads the program, bringing years of professional experience and insights to our athletes.
B3 Elite stands apart by offering a comprehensive development model that includes guest sessions from current top high school players, college standouts, and professional coaches and players. “These sessions are designed to inspire, educate, and instill a strong sense of character and leadership among our young athletes.” says Byron Wilson VP of International Partnerships B3 Better. In just two years, we’ve built a reputation for winning, development, and leadership, capturing 10U and 15U tournament titles and being crowned Canadian National Champions (12U) in Calgary this past June.
B3 Elite stands apart by offering a comprehensive development model that includes guest sessions from current top high school players, college standouts, and professional coaches and players. “These sessions are designed to inspire, educate, and instill a strong sense of character and leadership among our young athletes.” says Byron Wilson VP of International Partnerships B3 Better. In just two years, we’ve built a reputation for winning, development, and leadership, capturing 10U and 15U tournament titles and being crowned Canadian National Champions (12U) in Calgary this past June.
What is 7-on-7 Football?
7-on-7 football is a fast-paced, non-contact version of American football designed to develop passing, route running, coverage, and overall football IQ. Instead of the traditional 11 players per side, teams compete with 7 players on offense and 7 on defense — no offensive or defensive line. This allows athletes to focus on the skill positions: quarterback, running backs, wide receivers, linebackers, and defensive backs.
Why 7-on-7 is Valuable for Young Athletes?
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Accelerates Skill Development – More reps, more plays, and faster-paced action help athletes improve passing, catching, and coverage skills.
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Improves Football IQ – Teaches offensive and defensive concepts at a high level, preparing athletes for competitive high school and U.S.-style play.
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Bridges Canadian & American Football – Helps Canadian players transition to American rules, giving them a competitive edge for U.S. tournaments, high school, and college recruitment.
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Keeps Athletes Game-Ready Year-Round – Offseason training and tournaments ensure athletes are constantly developing and competing.
B3 Elite’s 7’s Advantage
Our 7-on-7 program isn’t just about winning — though we’ve already brought home multiple championships in just two seasons. We focus on:
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Elite Coaching
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Championship Culture & Accountability
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College Exposure Opportunities
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Character, Leadership & Resilience
Year 3: A Bigger, Stronger Program
B3 Elite enters its third year with a refined structure designed to meet every athlete where they are in their football journey:
- 10U, 12U & 14U Development Teams Built to teach the fundamentals of the American game, while transitioning athletes from Canadian concepts to U.S. rules.
- Season: Starts April 2026
- Preseason Training: Begins January, 2 indoor sessions/week
- Outdoor Training: 2 days/week starting in April
- 14U & 15U Elite Travel Teams Designed for competitive athletes aiming for the highest level of play with a 6-tournament travel schedule beginning January 2026.
What Sets B3 Elite Apart?
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Professional Coaching:
Led by Tyler Booth, our coaching team brings pro-level insight and championship culture to every practice and game. -
Championship Pedigree:
Winning isn’t our only goal—but it’s proof of our process. Our 15U and 10U squads have taken tournament titles, and our 12U team brought home the National Championship. -
Development On and Off the Field:
We combine skill training with leadership development, character building, and mental preparation—ensuring every athlete becomes the best version of themselves. -
Exclusive Training Opportunities: Guest sessions from top high school players, college standouts, and professional athletes offer mentorship and inspiration.
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Pathways & Exposure: Our network connects athletes to college visits, training camps, and elite-level experiences to prepare for what’s next.
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Optional Training Sessions for Holistic Development:
Recognizing the diverse needs of our athletes, B3 Elite will offer optional speed, agility, and strength and conditioning sessions. “We acknowledge the incredible talent among local trainers. If you’re already working with someone who understands your needs and helps you excel, we encourage you to continue. Our goal is to complement, not replace, the valuable training you’re already receiving,” emphasizes Tyler Booth, Director of B3 Elite.
SPECIAL THANKS TO OUR 2025 TEAM SPONSORS
Jay & Bri Dowhaniuk – Johnson Legacy – Raymond James
Johannes van Leenen – 5th Ave Properties
Dr. Brent Barlow – Kelowna Wellness Clinic
Join us as we embark on this exciting journey with B3 Elite, shaping the future of football and personal development in the region.
B3 Better Elite Athlete Creed
I WILL B3 BETTER than I was yesterday, recognizing that excellence is a journey, not a destination
I WILL B3 ACCOUNTABLE for my actions, aware of their ripple effect in every aspect of life
I WILL B3 RESPECTFUL to myself, to others, and to the sacred boundaries that foster mutual respect
I WILL B3 COMFORTABLE being uncomfortable, viewing each challenge as an opportunity to excel
I WILL B3 DRIVEN, with an unwavering focus on my lofty goals and the path to achieving them
I WILL B3 COMMITTED to the pursuit of excellence, never settling for anything less
I WILL B3 FEARLESS in the face of my dreams, confronting obstacles with bravery and tenacity
I WILL B3 OPEN-MINDED, valuing the power of listening, learning, and evolving
I WILL B3 ENERGETIC, infusing every endeavor with passion and enthusiasm
I WILL B3 A CHAMPION of my own story, crafting a narrative of success on my terms
I WILL B3 A LEADER, not just by title but through the example I set and the lives I uplift
I WILL B3 ELITE, representing the pinnacle of excellence in all my pursuits







